Joey and I collected feedback in a couple different ways:
- Facebook group
- Video commentary (Audience Feedback)
- Asking people in person
We received feedback for our trailer, movie poster and magazine cover when we thought we had finished them all. The majority of people we spoke to were people within our target audience (teens or horror fanatics) so this helped us make our campaign appeal more to our target audience.
Changes were made after feedback was taken and now on our facebook page, people have said that the poster, trailer and magazine cover looks a lot like a real campaign and the horror genre is really obvious. Our audience feedback gave us a chance to understand what they think of what when they think of horror films and incorporate that into our campaign. Things included colours of titles, images and professionalism.
Charlie Ward was a main part of our audience feedback as he looks at our trailer in a way professional way. His feedback was very positive. His only critique was to emphasise the shock of the titling. This we did with a white flash. Our music also increased the shock and tension and the audience have said the music is a very important part of our trailer and ours makes our trailer a lot more tense and horrific.
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