Trailer Analysis.

I have decided to analyse the trailer for the film 'Don't be afraid of the dark'. 


The first half of this trailer is blacked out and there is just a voice whispering over the top. Then all of a sudden, after a long pause, the first word of the title 'DON'T' appears on the screen. Each word comes up after a few seconds of clips. The title has appeared half way through the trailer whereas in other film trailers it usually appears at the end. I think the maker of this trailer has done this to make it different to every other trailer and also to increase the fear of the viewer as it comes quite suddenly. 

Throughout this trailer, the action we see is mostly very fast paced and scary. This shows what sort of thing is to be expected in the film. By showing the the creatures (0:50 seconds) and the freaky art (0:58 seconds) we know that this film could possibly involve the supernatural. As well as this, near to the end of the trailer we see a child crawling under her duvet and as she pulls it up to carry on another creature jumps out. This action proves the film is not just based around humans. 

In this trailer, most of the sounds heard are not music but sound effects in the film itself. However at some point a string instrument is played. It increases in volume which adds to the sinister feel of the trailer. It gives us a clue that the film is going to be scary, jumpy and possibly tense. It comes to a sudden halt when the last word of the title is revealed, which causes the audience to feel nervous. 

The voice-over in this trailer is whispered and slightly echoed. Personally, I feel it is very intense because it made me feel very on edge and freaked out. I think this voice was chosen to make the audience feel exactly how I felt whilst watching it. As well as feeling nervous, I also felt very intrigued as to what this film was actually about and what was going to happen. This made me want to see it and I believe it would make others want to as well. This voice is a voice that people will definitely remember and can copy.
The clips in this trailer are shown much quicker than they are in the actual film. Due to it being a horror movie, this is done to create suspense and not give too much away. The constantly changing images/clips keeps the audience on the edge of the seat and also worried, which is normally the aim of a horror movie. 
In this particular trailer, the last frame tells us the name of the director, the name of the screenplay wright and the name of the person who wrote the teleplay it was based on. Personally, I feel this information was left til last because it is not a necessity and most people don't even pay attention to this details.

This trailer really made me want to see the film and I think it would do the same for others. I believe it would convince people to want to see it more than the poster would.

The trailer of this film gives more away about what kind of film it is without giving too much away, whereas this poster just says the title and not much else can be extracted from it.